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About the Author:
Cheap snapbacks
When you are looking for cheap fashion clothing & accessories, you just need to know where to look. It鈥檚 all about knowing where to shop and what to look for when shopping.
Click here for Snapback hats
Everthing You Do Is Marketing AND Marketing Is Everything You Do Business Articles | September 17 , 2008
No matter what type of business you are in, you are in the business of marketing. This article describes 5 Phases of Marketing (tried and tested) guaranteed to provide a solid foundation for developing successful marketing campaigns no matter what product or service you are offering.
As a business owner, have you every asked yourself what business you're in? Have you ever asked other business owners that question? If you haven't , try it sometime. The most common answer we receive when we ask our clients that question, is definitely not what we want to hear.
From our perspective, there is only one acceptable answer and that is: I'm in the marketing business'. You see it doesn't really matter what product or service (or widget as we call it) you sell , your product or service is simply a means to an end. The key to success in any business is marketing. Everything you do in business is marketing AND marketing is everything you do. This is a MUST not a 'should'.
We believe the following summary of the marketing process provides a great starting point to build a marketing business.
Phase 1: Identify the total market. This involves all conceivable market possibilities relevant to your product or service, eg you might include the entire population of the West Coast of America.
Phase 2: Segment the market. This requires that you 'break-down' the total market into various segments, eg by age , ethnicity, income, religious persuasion , etc. What you are attempting to do is 'split-up' the total market into its various components clearly identifying possible markets you might wish to target.
Phase 3: Choose one or more target markets, eg you might focus on females between the ages of 25 and 40 years with an annual gross income of in excess of $70,000. It's important to understand that you can choose more than one target market.
Phase 4: Position your business within your chosen target market(s). You need to determine how you want your chosen market(s) to perceive your business products andor services , eg high qualityhigh price; value for money; etc. This is one of the most (if not the most) important phases of the entire process and communication is the key. Our preferred method of communication is Emotional Direct Response Marketing where we focus on and agitate the emotions of our chosen market(s) and ultimately provide a solution. How well (or otherwise) we achieve our intended outcomes in this phase, will determine the success of our business.
Phase 5: Implement the communicationmarketing strategies developed in phase 4 and monitor the response. Ideally you should 'test' your campaign prior to total implementation. As a general rule we identify 100 households in a specified area (within our chosen target market of course), and monitor the results. If the results are not what we expect , we amendtweak our approach and 'test' again until we get it right. At that stage we implement the campaign fully and monitor the results.
It's crucial that you establish very clear goals or required outcomes prior to developing a marketing campaign . . . if you don't know where you're headed, any roa. |
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